The missionName it · Laugh at it · Fix it

Why this whole thing exists.

AI Donkey Chase is a satirical-but-serious media brand for the people actually doing the AI work. We name the corporate dysfunction honestly, laugh at it on purpose, and then point to what actually ships. This page is the whole map — the mission, the problem, every section, and how it all connects.

See the method Watch the chase
Sections
9
Claims sourced
Always
Buzzwords
0
Donkeys
1
// The mission

We tell the truth about AI at work — then make it useful.

The north star
Truth before buzzwords.
Claim → Reality → Mandate → Chase

Name it

Most AI dysfunction is an open secret nobody says out loud. We say it — in plain language, on the record, without the consultant euphemisms.

Laugh at it

Satire is the distribution. If it's funny it travels, and the truth rides along. The joke is always on the dysfunction — never on the people stuck inside it.

Fix it

Every bit ends somewhere useful — a method, a vetted tool, a real outcome. Comedy in, capability out. We never leave you at the punchline.

// The problem

Corporate AI is a loop. The way out is a line.

The dysfunction always has the same shape: motion without outcomes. Activity gets mistaken for progress, and the work circles forever. Naming that loop — and drawing the line out of it — is the whole reason this brand exists.

The chase

Round and round. No exit.

🫏 🥕 NO EXIT Idea Demo Deck Pilot Dash-board

The line

Five steps, in order, to a real outcome.

  1. 01Kill the deckIf it only lives in PowerPoint, it doesn't exist.
  2. 02Define the outcomeThe result and how you'll measure it — in one sentence.
  3. 03Locate the dataFind where the truth actually lives.
  4. 04Write the instructionsPlain language, step by step, aimed at the outcome.
  5. 05Ship the outcomeNo demos. No ideas. Only working value.

The full method lives on Resources → 00 Solutions.

85%
of AI projects never ship (MIT '25)
$500B+
spent on AI — mostly on slides
180M+
workers stuck in broken rollouts
Year 4
the pilot that never becomes production
// The map

Every page is one move in the same system.

Nothing here is random. Each section of the site does one job in a single arc — name the problem, make it funny, prove it with data, then hand you the fix. Here's the whole machine.

1 · Name it
Home

The front door — the thesis in one scroll: AI is a donkey chase.
About

This page — the mission and the map that ties it together.
2 · Laugh at it
Comedy

The dysfunction as deadpan film — claim, reality, mandate, chase.
Awards

Certify the chase. Free satirical certificates with your name on them.
Shop

Wear the joke — framed and mailed so the truth travels.
3 · Prove it
Wire

AI news as it breaks — sorted by what's real, not what's loud.
Market

Follow the money: who's up, who's spending, who's cutting.
Layoffs

The receipts — record results and record cuts, same year.
4 · Fix it
Resources

The way out — the Solutions method plus the real, vetted toolkit.
→ Truth before buzzwords. Name it, laugh at it, prove it, fix it — every page pointed at the same exit.
// Who builds it

Built by someone inside the machine.

This isn't a journalism outlet or a think tank. It's built by someone who has spent years actually executing the transformations everyone else just announces — shipping the systems, sitting in the all-hands, and watching good work die in slides.

That's why the satire lands as empathy instead of mockery: the joke is written from inside the room. And it's why the "fix it" half is credible — the method on the Resources page is the same one that gets things shipped when the theater stops.

The donkey is the mark of the whole thing: leadership's impossible carrot, and the patience of everyone handed an AI mandate nobody scoped. We chase it so you can laugh at it — then stop chasing.

The short version

Built bySomeone inside it
Point of viewInside the room
The joke is onThe dysfunction
The promiseAlways a real fix

Where a claim is a fact, it links to its source — Stanford HAI, MIT, and the Challenger layoffs report among them. The commentary is ours; the numbers are theirs.

// FAQ

The questions we actually get.

Is this just a joke brand?
No. Satire is the distribution; the product is a credible link between a real pain and a vetted fix. The laugh gets you in; the method is why you stay.
Who is it for?
Anyone who's sat in an AI all-hands and thought "this is a donkey chase" — the engineers, PMs, analysts, and managers actually doing the work.
Are you anti-AI?
The opposite. We're against AI theater. The whole "fix it" half exists because the technology works when you point it at an outcome instead of a slide.
Where do the numbers come from?
Primary sources — MIT, Stanford HAI, Challenger, company filings. Every factual claim links out. The jokes are ours; the data isn't invented.
Are the certificates real?
Real, downloadable documents — free to personalize on the Awards page. Academic value roughly equal to most AI transformation initiatives.
Do you take sponsors?
Selectively — only tools that fix what we satirize, one per spot, every recommendation an honest pick. Pitch us.

Now you know the why. Pick a door.

Start with the method, or just watch the chase unfold.

See the method → Watch the chase →